Case study · Pranth Developers & Euphorica Realty
How a real-estate sales team stopped losing leads between hand-offs
Dashboards per role, automated lead assignment, pipeline, notifications and field-team tracking in one system.
- Industry
- Real estate · CRM · India
- What we delivered
- Custom CRM, Web app, Automation
- Built with
- Next.js, React, PostgreSQL / MariaDB
Where they started
In real estate, one project can bring in a flood of enquiries, and every enquiry passes through many hands: reception, sales, field visits, management.
Spreadsheets and disconnected tools couldn't keep up. Leads slipped, hand-offs broke, and managers couldn't see what was really happening.
The turning point
The real question wasn't “which CRM?” It was “what does each person on this team need to see to do their job well?” We designed the whole system around those roles.
What we built
- A role-based CRM where everyone, from reception to sales to management, gets a dashboard and tools for the work they actually do.
- Automated lead assignment, pipeline stages and notifications, so nothing falls through the cracks.
- Field-team location tracking and reporting for visibility on the ground.
Where they are now
The sales organisation now runs on one system, end to end.
Every lead has a clear owner, and managers can see the whole pipeline, including the team in the field.
“Leads used to slip between reception, sales and the field team. Now every lead has an owner and I can see the whole pipeline in one place.”
Project delivered by Rithora IT Services, the company behind RITE Growth. Live at pranthdevelopers.com.